In an Instagram post over the weekend, acclaimed actor Tom Hanks shared a computer-generated image of himself to alert his fans about a concerning development. The post served as a stern warning against a promotional video that has been making the rounds on the internet, featuring an AI version of the beloved Oscar-winning actor.
In the post, Hanks urged his followers to exercise caution, writing, “BEWARE!! There’s a video out there promoting some dental plan with an AI version of me. I have nothing to do with it,” accompanied by the image of his AI doppelganger.
Tom Hanks has previously engaged in discussions regarding the ever-expanding influence of artificial intelligence and deepfake technology within the creative industries. On an episode of “The Adam Buxton Podcast,” he shared his perspective on the matter, revealing that it is now conceivable for his performances to continue long after his passing.
Hanks mused, “Anybody can now recreate themselves at any age they are by way of AI or deepfake technology. I could be hit by a bus tomorrow and that’s it, but performances can go on and on and on and on.” He further emphasized the challenges posed by this development, both artistically and legally.
The acclaimed “Elvis” star disclosed that ongoing discussions involve “all of the guilds, all of the agencies, and all of the legal firms” as they grapple with the legal implications surrounding the use of his likeness and voice as intellectual property.
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Hanks concluded by raising a critical question: “Without a doubt, people will be able to tell [that it’s AI], but the question is, will they care? There are some people that won’t care, that won’t make that delineation.” The actor’s concerns underscore the complex ethical and legal dilemmas emerging in the wake of advancing AI and deepfake technologies.