Over the last few years, cryptocurrencies have skyrocketed in popularity. Thanks to Bitcoin, currencies like Ethereum and Dogecoin have become legitimate ways for people to invest their money. For many, it’s been a great way for people to make a significant profit. However, it’s not all bright and cheery in the world of cryptocurrencies. Right now, Floyd Mayweather and Kim Kardashian are in a bit of hot water regarding their promotion of a specific cryptocurrency. The two have been accused of misleading investors through their promotion of the cryptocurrency token EthereumMax, or EMAX.
The lawsuit was filed January 7th in Los Angeles federal court. It claims that both Mayweather and Kardashian promoted the coin to their followers in order to get them to invest in it. As their followers invested their money, the stake that the two had in the cryptocurrency increased, netting them larger profits. However, when the two pulled their own money out, the token failed, causing many of the other investors to lose large amounts of money.
The lawsuit stated:
The company’s executives, collaborating with several celebrity promoters … made false or misleading statements about EthereumMax through social media advertisements and other promotional activities.
The portion stating that the promoters used “other promotional activities” refers to Mayweather specifically. Mayweather, being one of the most successful boxers of all time, is no stranger to promotions, sponsorships, and endorsements. When it comes to EthereumMax, Mayweather proudly wore the cryptocurrency on his trunks during his fight against YouTube celebrity Logan Paul.
It is also likely that Mayweather wore the logo for EthereumMax during other promotional activities for the fight, as well. This is due to the fact that the company was one of his more notable sponsors for a significant portion of time.
In relation to Kim Kardashian, the promotion of EthereumMax was far more blatant. Kardashian has one of the biggest social media followings in the world. As such, she also has one of the largest audiences to promote products to. That’s exactly what she did.
In June of 2021, Kim Kardashian posted on her Instagram about EthereumMax. Her post said:
Are you guys into crypto???? This is not financial advice but sharing what my friends just told me about the Ethereum Max token! A few minutes ago Ethereum Max burned 400 trillion tokens—literally 50% of their admin wallet, giving back to the entire e-max community. Swipe up to join the e-max community.
The post itself was even marked as being an ad on Instagram, with the required “#AD” marker at the beginning of the post. At the time, Kim Kardashian had nearly 250 million followers on the platform.
Neither Kardashian or Mayweather has responded to the lawsuit publicly. EthereumMax, however, has put out a statement. They “look forward to the truth coming out.”
Unfortunately it seems pretty cut and dry what has happened in this scenario. The company paid promoters to help them increase the value of their cryptocurrency. This inflation led to profits for the celebrity promoters, as well as the company, but overall, it was the average people who invested that lost money.
The lawsuit has been filed by a New York resident who invested based on the promotional material put forth by the celebrities. He, and countless others who purchased EMAX from May to June of 2021, have joined in the class action lawsuit.
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This is the kind of power that we’ve given to celebrities. They are called influencers for a reason. In the future, hopefully they won’t be allowed to promote fintech companies. Until then, their interest in such areas isn’t worth a grain of salt.