Former President Donald Trump is making waves with the announcement that his new social media platform will be launched on President’s Day. The platform, dubbed Truth Social, is one month away from opening the floodgates to conservatives and those who claim to be truth-seekers. The reveal was made through a listing in the Apple App store.
The former commander-in- chief first announced the new social platform in October 2021. Truth Social has the potential to rival the massive social media platforms such as Twitter and Meta that currently dominate online discussions. Trump has previously lambasted those platforms for censorship.
Trump’s new social media app is backed by his corporation, Trump Media & Technology Group. The app can be preordered prior to the anticipated release date. If everything goes as planned, conservatives will be conversing with one another on the platform as early as February 21, 2022.
The appeal of the app extends beyond its use as a safe space for conservatives to engage in witty banter with one another. Truth Social users will share their opinions with one another with the posting of what the Trump group refers to as “TRUTH”, “Re-TRUTH”, video links, news stories, photos, and more. In other words, the platform has the potential to be used for political, social, and business purposes.
The listing for the app reads as follows: “Stay informed about breaking news while staying directly connected with the people who influence you – don’t be shocked if they take your TRUTH viral!”
Similar to Twitter and Meta, Truth Social will empower platform users to establish a profile complete with an avatar. Truth Social users will also be able to follow fellow users. The platform will also feature a scrollable “feed” for new posts from followed users. In short, Truth Social is Trump’s attempt to replicate the Twitter user experience. Trump was banned from the popular platform while still holding office. If Truth Social launches next month, it will hit the scene exactly 13 months after Trump was banned from both Twitter and Meta.
Additional Details About the Launch Announcement
The Trump team originally announced the Truth Social app will launch in beta for guests invited to the platform. The app was originally planned for a November beta launch. At the time of this announcement, representatives from Trump’s circle described the social platform as “Big Tent” social media that allows for a completely transparent, honest, and free worldwide conversation without the threat of discrimination based on political ideology.
Trump noted that Twitter allows the Taliban to engage with the public and followers on the popular social media platform. Indeed, there is a good argument to be made that the former President should also be able to use the platform if terrorists such as the Taliban are allowed to have a digital presence in the never-ending discussions held on Twitter. Trump recently issued a public statement, indicating he is “…excited to send out my first TRUTH on TRUTH Social very soon.”
Gauging the Potential Response to Truth Social
In a poll conducted last fall, nearly two-thirds of registered Republicans indicated they intend to use Trump’s Truth Social platform. The poll was conducted by Morning Consult/Political. It is also interesting to note that a mere 20% of Republicans have no plan to use the platform.
Trump has valuable support in the form of former Rep. Devin Nunes, a Republican from California. Nunes announced he will depart Congress sooner than expected to work for Trump’s social media company.
Nunes states, “The time has come to reopen the Internet and allow for the free flow of ideas and expression without censorship. The United States of America made the dream of the Internet a reality and it will be an American company that restores the dream. I’m humbled and honored President Trump has asked me to lead the mission and the world class team that will deliver on this promise.”
Trump heaped on the praise for Nunes, stating he is a leader and a fighter who will be an “excellent” Chief Executive Officer of the new social media platform. Trump attempted to pivot away from Twitter to a personal blog called, “From the Desk of Donald J. Trump” in the spring of ’21. The former president’s blog was shut down merely one month later.
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Jason Miller, a spokesman with the Trump team, noted the blog was merely what he described as a “precursor” to the former commander-in chief trying his hand at another social media platform. Indeed, the arrival of Truth Social has the potential to put the former President back into the spotlight, potentially helping him reclaim his role as the leader of the free world in the next election.