Twitter, the renowned social media platform, has undergone a significant rebranding effort led by its owner, Elon Musk. In a bold move, Musk changed the iconic bird logo that symbolized Twitter and replaced it with an “X.” This transformation was announced on Monday, signaling a major shift in the platform’s identity under Musk’s ownership.
While the website, Twitter.com, remained unchanged, the app version showcased the new “X” branding. The change was first hinted at by Musk himself, who posted a short video of a flickering “X” on Sunday. During a Twitter Spaces audio chat, he confirmed that the logo would indeed change, illustrating the process humorously by saying they would remove the Twitter logo from the building with blow torches.
Musk’s vision behind the new branding was to “embody the imperfections in us all that make us unique.” The “X” represents a departure from the bird imagery, a significant shift since Musk acquired Twitter for a staggering $44 billion the previous year. He had already renamed the company from Twitter Inc. to X Corp in April.
The transformation extended beyond just the logo. Twitter also made changes to its direct message system, limiting the number of daily messages unverified users could send to reduce spam. To increase their message limit, users would need to subscribe to a paid service launched earlier.
This rebranding comes as Twitter faces competition from Meta’s new app, Threads, which launched recently. Twitter CEO, Linda Yaccarino, expressed that the shift was part of their strategy to steer the app towards new horizons, focusing on unlimited interactivity, audio, video, messaging, payments, and banking, all powered by AI.
You can also read: Stranded Sailor and Dog Rescued in Miraculous South Pacific Ocean Survival Story
The iconic blue Twitter bird, a symbol of the social media boom, is now replaced by the enigmatic “X,” signifying the end of an era for the once-recognizable brand. While the origin of the new logo remains unclear, many online speculate its resemblance to a Unicode character, a standard of digital letters maintained by The Unicode Consortium, which also oversees emojis. With this rebrand, Twitter embraces change and sets out on a path to explore the limitless possibilities of its new identity as “X.”
