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No beer at World Cup, so Budweiser states tournament winner will get unused beer for wicked celebration

Budweiser announces world cup winner brings home beer

There has been a lot of drama and backlash with Qatar being the hosting nation for the 2022 World Cup. While there were supposed to be alcohol sales in stadiums during soccer’s biggest tournament, Qatar made a last-second beer sales ban, which shocked World Cup sponsor Budweiser.

Now that Budweiser will have an extra beer with nothing to do with it, they announced they would take some of the beer it originally planned to sell during the tournament and give it to the nation that wins the World Cup, according to MarketWatch.

A spokesperson for Anheuser-Busch said, “We will host the ultimate championship celebration for the winning country. Because, for the winning fans, they’ve taken the world. More details will be shared when we get closer to the finals,” MarketWatch reported.

Last week, the conservative Muslim nation announced it would not allow the sale of alcohol during the 2022 World Cup. Earlier this year, they stated they would allow alcohol sales in stadiums, but now it will only be allowed in a few luxury hospitality areas. After the announcement, Budweiser tweeted, “Well, this is awkward…” before the company deleted the tweet.

Budweiser deleted tweet

Budweiser deleted tweet

While drinking alcohol is not illegal in Qatar, the country does have rules that severely limit its widespread use. They do not permit people to drink alcohol in public or to be drunk in public. In fact, “drinking in a public place could result in a prison sentence of up to six months,” MarketWatch reported. Some bars and hotels in Qatar are allowed to sell alcohol, but they must obtain specific licenses.

In a statement from FIFA, they said, “Following discussions between host country authorities and FIFA, a decision has been made to focus the sale of alcoholic beverages on the FIFA Fan Festival, other fan destinations and licensed venues, removing sales points of beer from Qatar’s FIFA World Cup 2022 stadium perimeters.”

This rule has surely affected Budweiser, as they have been a World Cup sponsor since 1986 and reportedly paid $75 million for its World Cup deal. While there are no beer sales, the company’s commercials featuring some of the sport’s top players, like Lionel Messi and Neymar Jr., and all sponsored events at the tournament will still be taking place.

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