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Kanye West loses billionaire status after Adidas split

Kanye West no longer part of Adidas after his string of anti-semitic comments.

To say that it’s been a busy past few months for entertainer and fashion mogul Kanye West would be a drastic understatement. A recent string of anti-semitic statements and other shocking conversations the artist has chosen to partake in has cost him numerous opportunities and relationships. The most recent entity to cut ties with West is Adidas. On Tuesday, the giant in athletic apparel released a statement saying, “After a thorough review, the company has taken the decision to terminate the partnership with Ye immediately, end production of Yeezy branded products and stop all payments to Ye and his companies.” 

@msnbc Replying to @queenquarantime #Adidas has cut ties with #KanyeWest after facing pressure to end its partnership with #Ye ♬ original sound – MSNBC

The company left nothing to interpretation by concluding the statement by saying, “Adidas will Stop the Adidas Yeezy business with immediate effect.” In the midst of his anti-semitic tirade, his longtime management agency CAA, also decided to part ways with West, as did the high-end fashion brand Balenciaga. Adidas decided to drop its Yeezy line just months after the former Chief Operations Officer of Yeezy, Udi Avshalom, said he hoped to bring West to his home country of Israel. 

“Eventually Kanye is going to make world peace through sneakers,” Avshalom said. Avshalom’s goal was for Kanye to help usher in a sneaker culture into the nation similar to one in other nations like the United States and Canada. Considering how he felt about West then, it’s hard to say how Avshalom feels about West following his anti-semitic comments. A source close to the situation, named Juda Engelmayer, a crisis public relations professional, told the New York Post, “if Udi bails on Kanye, then you know what Kanye really believes this stuff about Jewish People.” Sadly, millions, if not billions, of other people feel similarly to West. Hopefully, his willingness to share these beliefs with the world won’t make other anti-semites emboldened enough to act on those beliefs.

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